My clients are dotted around the UK covering a diverse range of sectors. There was one thing missing though; I had no local clients. This got me thinking “how do I connect with local business”? The options were boundless from printed advertising to targeted social media. I decided to do what many are not and created a hand delivered direct mail piece. My goal was to engage with local business people on a personal, one-to-one basis. Digital seemed too impersonal. The result… “a campaign that bypassed your junk folder”
The campaign consists of a hand made (crumpled), hand delivered direct mail page. To this I attached my business card to cover text that directs the reader to a microsite website.