This product would traditionally be packed in hard plastic tubes and applied using a mastic gun. The client identified a market where a flexible metal tube pack would benefit the end-user. Our task was to translate the existing package design to the new format and package specifications.
Design for production
Design for packaging may seem a simple task, however underlaying the visual appearance specialised knowledge and precise specifications need to be followed. Firstly, the packaging form needs to be supplied by the manufacturer. This details all necessary specifications such as dimensions, printable areas, bleeds and print marks. Secondly being able to discuss the design with the people who will be producing the packaging will ensure that the design is right first time.
Digital artwork generation
The artwork design was generated using Adobe Illustrator®, a graphics package used throughout the creative sectors. Working form the supplied packaging the text and design elements were positioned to maximise shelf appearance and appeal. The result – a clean and functional design.