Progressive Web Apps (PWA) are the latest device technology being hailed as the next best thing.
Scratching at the surface there are many advantages over a native app. The first is cost. To realistically develop a native app you need a five figure sum and the ability to dig deeper into resources if needed. A PWA on the other hand strips away many associated costs. Developing from a single codebase, reduces maintenance costs and resources. Users will thank you too, because a PWA is incomparable in lightness against a native app and there are also no device memory constraints at installation. A native app can be in the Megabytes and if your developers are over zealous you may find your app is too big for many to even consider installing. Progressive Web Apps lightness eliminates all memory constraints a device may have at the time of installation.
Progressive Web Apps bring features only previously available on native apps to the web. As Progressive Web Apps do not need to be installed to be visited, they allow your content to be easily accessible and eliminate the constraint of having to install as is the case of native apps. They are also multi-platform. They adapt perfectly to any screen on mobile, tablet, or desktop making them just as good in terms of design as they are in features.
The figures look good too. It is claimed that on average a PWA gets 3 times more visitors than native apps, as well as sessions that are 8 times longer than a classic website. Now that sounds impressive and may constitute them as an essential tool for business to attract new visitors.
Users do not have to visit to a native app store. There’s nothing to download, and they can be instantaneously installed directly on a users’ home screen . Not being on the app stores itself brings cost benefits as there are overheads in publishing.
Does this mean native apps are done for? Definitely not. It’s an alternative platform with a much lower entry point allowing more businesses to enter the app marketplace.