Regions Hotel Group

While consulting for a Property Development organisation I was asked for my ideas on a concept brand name and corporate identity for this progressive, regional hotel group. They purchase, refurbish and then market hotels rooms as opportunities for rental returns throughout the UK. The logo design utilises a number of circles to represent overlapping regions reflecting the organisations strategy of clustering hotels located within miles of each other. As a group logo it will sit as a sub-brand to each hotel’s own corporate identity while also standing in isolation.