In our race to the top it seems algorithms and optimising your content are today’s focus. Although these algorithms are not openly accessible, many marketers try to grasp and monetise this moving target. In a continuous struggle they are attempting to get your business seen, but still appeal to your target audience.
It seems we have forgotten that if you place more focus on connecting with your audience, the algorithms become less important. As with all things in life it is a matter of balance.
Social platforms such as Facebook and Instagram serve content to the very top of your feed based on who or what you engage with and how often. We shouldn’t loose sight of the fact that all of these different algorithms are there to help your audience find the most relevant content.