Find local customers in Lutterworth
My name is Nick, and I am a potential customer
But why would a marketing consultant be a potential customer? Well, like you, I need products and services, but only when I need them. I am never going to be interested in something I already have or change to another supplier unless I have a reason. You know, a bad experience, poor customer support and the like.
I may not live in Lutterworth; I may live in a close-by town like Market Harborough or a small village like Gilmorton. There is one thing for sure: I am quite happy to travel a short distance to get what I want, and you may even come to me. So whatever it is you sell to me. You don’t even need to call me because you can use my callback service, and I will call you for you to sell to me.
I am not here to sell you anything
I am giving you the opportunity to chat with me about your business, products, services, marketing needs and wants.
That’s right, a marketing consultant is a potential customer, as is a bus driver, teacher or office administrator. The art of understanding your audience is totally overlooked by today’s world of optimisation and online advertising. Sure, you can target age, gender, income, career, and many more sets of data, but these are just data gathered and organised by algorithms. They are not real.
Find local customers wherever you are.
Your commercial goals all depend upon your business model, so finding local customers may not be relevant and location irrelevant. Take, for example, an online business that sells downloadable products or ships physical items. The customer location has absolutely no relevance.
Find local customers for local services
As a local retailer or service provider, you rely on footfall or enquiries. The most common strategy relies upon optimising for local search, employing social media targeting, and engaging with the community. But what else?
Effective marketing is not optimisation
Every marketing consultant (excluding me), website designer or digital agency will say that the most effective marketing strategy is local SEO. If you haven’t already, you will be asked to pay for website optimisation and social media management. These are sold as services because they are services, and they are what the provider makes a living from. It is why they exist.
Do you offer the same as your competitors?
No, you are different, right? So why do you do the same as your competitors?
My strategy is simple to understand. I use all of my 40-plus years of marketing and design experience to grow your business. To do this successfully, we need understanding, trust and confidence. I am here to start that conversation – the question is, are you ready?
Happy with your website?
Probably not and I am quite sure neither are your visitors. Problem is you have more than likely spent a fortune to get where you are now. Being unhappy with your website does not mean it cannot be fixed and paid for immediately. I offer a no-obligation website prototype build allowing you to see and experience what you are paying for before committing. Best of all it’s one agreed fee with known support and maintenance cost.
The data does not lie—but it doesn’t tell the whole story.
The world is busy with businesses being obsessed with data. Every decision is driven by numbers, algorithms, and AI-generated insights. The problem is that data is only as good as the questions asked. Every business is chasing the same metric, which basically means you are all competing for the same customers in the same way, with the same strategies. Parrots take this approach, and it most definitely doesn’t give your business an advantage—it dilutes it. Let’s have that chat, and we can change that together.
If your goal is to find local customers or customers from further a field it doesn’t have to be data focused it has to be customer focused.
How to find local customers
The best way is to review what you are doing and stop following every other business with endless posts, blog articles, social media ads and other such things.
Say hi and let’s have a chat
