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What does it take to produce a video?

A lot of know how and the right tools helps

I previously left video production to others. Sure the creative concepts, ideas and final script was mine, but I would brief the video production professionals to get on with the nitty gritty, grunt work. Here’s the thing. As with all industries, technology has made complicated things much simpler. I am no replacement for a true, highly skilled video production specialist, but I will definitely do a better job when things are tight, or your business is just getting going.

Should you produce a video on the cheap?

Good question, and in my opinion there’s nothing wrong with producing anything cheaply, but quality should also be a high priority. A “it’s good enough” attitude can be a dangerous acceptance when it comes to marketing products and services. I see it all too often. The crazy thing is, it takes very little more to get it right when you know how to.

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Produce a video