Name a brand
What makes a great brand name? A brand is not just a name, it starts with a name, but is made a brand over time. So now we have established that a brand doesn’t happen overnight let’s get to coming up with a name. Firstly we need to talk. I need to understand our business, products and services. I also need to get our ideas, thoughts and aspirations. This step and these things are important. Important enough fro your brand.
Name a brand
It may be considered a simple matter of coming up with a brand name, a logo and some colours and type faces and you are off. That is the path of the inexperienced and it will ultimately end in financial disaster. Sound extreme? I can site countless examples where this is the case and it’s scary stuff. Scary enough to have cost businesses, homes and relationships. Hold on you thought you were going to find out about my service to help you in choosing a brand name. Well this is the first piece of advise – don’t ignore the obvious.
Trademark or registered?
The very first thing is to ensure there are no trademarks or registered statuses. Use an online service like Trademark Eagle or engage a trademark specialists to manage this for you. If your brand becomes really successful you will want to register it. I always advise registration where possible although first user rights do apply. The money you are investing in your brand name over its lifetime is going to be immense so it should really be protected. I am here to give you sound, free advise – you know what to do.