It is really simple to create a logo
You can logo in minutes now by going online, use ai logo maker, there are loads of them. WAIT! There is one BIG REASON why you should not do that and it is all to do with copyright. Not owning the copyright of the online generated masterpiece means that you cannot legally use it anywhere. Believe me I am not making this up. All of these services use the Noun Project or similar public domain service for the iconic logos meaning you as the purchaser have to abide by the terms and conditions of use. A long read but the devil is in the detail. In brief…. they cannot be used!
Moving on from the online logo creator fiasco
If you skipped the first paragraph, skip back (you have to). It’s not just the online generators who use these logos, so called professional designers do to. Again with no knowledge of what they are actually exposing their unsuspecting, paying clients to. OK that is the end of the doom and gloom areas of this sector.
The importance of getting a great brand logo from the very start
A brand logo is important from the start of a new business venture because it helps establish a strong corporate identity. It serves as a visual representation of your brand and can help create a memorable and recognisable image in the minds of consumers. A well-designed logo can convey the essence of your brand, evoke emotions, and differentiate your business from competitors. It also helps build trust, credibility, and professionalism, which are crucial for attracting customers and standing out in the market.
Create a logo that’s unique and memorable
A pre- requisite if you ask me. After all you do not want to look like your competitors do you? As you may already know I am not showing stuff done for someone else on my website. So no logo designs here I am afraid. However you can pop over to another one of my websites and see a whole load of projects I have worked on.
Can you design a logo for free?
Nothing is free, but you can create a logo for less than £10. There’s a website called fiverr.com where you can ask people to do stuff for a fiver. Give that a go if cost is your main criteria. My advise – don’t!
If you are going to ask me “how can I make my own logo?” I would give you these tips: –
- Call me to give you some free advise
- Do not try to copy a competitors logo or a nice looking one off the internet
- Think whether you really need to have an iconic logo that has a nod towards what you do
- Never assume you have the legal right to use an icon, typeface or strap line
- Do lots of research and only use current sources
What’s does it cost to create a logo?
£100, £250, £500 more than £1,000 and any other figure someone charges. Logo creation is not something stamped out on a production line, although this is what online logo generators have created. I am not saying this because these services effect my income, I am saying this because they are not fit for purpose. Imagine the horror of finding another business using exactly the same logo as yours. Then add to this that you have no user rights to the logo and additionally you legally cannot use the logo as a logo. Really, I am not making this up. At an absolute minimum you should no pay less than £500 and I would say that is too little. Never go near free logo design. It’s just not worth it.
Knowing what it takes to create a logo
Remember this little thing called a logo is going to portray your business visually. It’s one of the first things people see to make assumptions. At this point you might say who cares about a logo, but then you should think about the companies and brands you buy from both in business and your personal life. Does the logo have an impact on you? Knowing how to create a logo is like knowing how to create anything. A carpenter needs to know basic things, a Chef needs to know basic things, a Mechanic needs to know certain things, all to be skilled at their job. The more experience a person has the better the job – it’s just a fact. You know what to do.