1-1 Marketing

This post is about one to one marketing

When your business starts marketing

Ever wondered why marketing is such a hit and miss affair? Suffering from indifferent results, the cause usually stems from within. Is this something you have  ever considered? I will be candid, ask simple, straightforward questions to get to the heart of your business marketing needs. This is where the discovery of 1-1 marketing starts with us chatting about your business. If you can’t talk now book a call back for me to contact you.

Not to waste time or money

Say Hi and you will instantly discover that my style is not to waste time or money and I mean both mine and yours. How do you know if you are kissing a frog or a prince. Corny I know but you get the gist. Let’s talk about 1-1 marketing for free.

Try before you buy

Every business should aim to be different because every business is unique making it different. Copy your competitor’s marketing and you are well on your way to being invisible and forgotten. You can try my services before you buy. Quite unique to the advertising, marketing and design sector I am quite happy to prove my worth. Who knows we may be the perfect fit.

One born every minute

Ideas are everywhere, bad ones seem to be outweighing the good ones in my opinion. My ideas are based on specific needs and situations, not just a cookie cutter strategy that saves me time thus increasing my margins. I’d be surprised if you are still reading this page but if you are then we may be getting somewhere.

Creating Personal Connections in the Digital Age

1-1 Marketing is fundamentally about creating individual experiences. We are all inundated with generic advertisements, so yearn for connections that resonate on a personal level. The strategy encompasses the understanding of specific needs, preferences, and behaviours. It should deliver targeted and relevant content.

Advanced data analytics and artificial intelligence is being touted as a catalyst for the effectiveness of 1-1 Marketing. By harnessing the power of data, businesses are promised to gain insights into human behaviours, purchase histories, and preferences. Armed with this information, businesses are supposed to craft highly personalised messages, recommendations, and offers, significantly enhancing the chances of conversion.

When a customer feels that your business understands and caters to their individual needs, they are more likely to develop a sense of loyalty and trust. This approach goes beyond transactions; it builds a long-lasting relationship, converting a one-time buyers into a repeat customer and maybe even a brand advocate.

1-1 Marketing is not confined to a single channel. Omnichannel strategies allow marketers to create cohesive and consistent experiences across various touchpoints, whether it’s a website, social media, email, or in-store interactions. This continuity is designed to have an impact, reinforcing the and deepening customer engagement. Successful implementation of 1-1 Marketing requires an understanding of how data can be used legally. An area where many fail and expose a business to possible data usage breaches. Ever heard of the Information Commissioner’s Office? You should have!

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Should it be 1-1 Marketing or maybe one to one?

Both “1-1 Marketing” and “one-to-one marketing” are correct, but the usage may depend on the style guide you are following or the specific context in which you are writing.

  1. 1-1 Marketing: This style is often used in a more informal or modern context, especially in digital or tech-related discussions. It’s a concise way of expressing the concept of individualized, personalized marketing.

  2. One-to-One Marketing: This is a more traditional and formal way of representing the same concept. It adheres to the standard English phrasing and is often preferred in more formal documents or contexts.

In general, it’s a matter of style and context. If you’re writing in a formal or academic setting, “one-to-one marketing” might be more appropriate. If you’re in a more casual or tech-savvy environment, “1-1 Marketing” could be acceptable. Always ensure consistency throughout your document and follow any style guidelines provided.

Start advertising, design and marketing with a clean sheet

Start with a blank sheet: Forget what you know about marketing

It’s what I do when I start to work with a new client. I forget how I helped similar businesses, not following the same process or solutions. I do this because your business needs a completely new approach to it’s marketing. At this point that is an unknown, but a simple phone call and chat will change that situation.

Marketing a business involves a series of fundamental steps

Each of these aimed to promoting products or services. Marketing is crucial for creating awareness, generating interest, and ultimately driving sales. Most marketing consultants will want you to undertake some sort of market research. They do this because they do not understand your target audience, their needs, preferences, and behaviours. They do this to analyse your competitors in a hope of  identifying strengths, weaknesses, opportunities, and threats (SWOT analysis). They do this research to look for industry trends and market conditions. Sometimes this is a good idea, but in nearly all of the businesses that I have worked for, the owner already has this information. My job is to get them to share this with me.

Define Your Unique Selling Proposition (USP)

If it is not already apparent, you are going to need to clearly communicate what sets your product or service apart from competitors. These differences may be hiding in plain sight of your audience. It’s quite simple to overlook the unique value propositions that attract customers. I see it quite often and it is a simple fix.

Set Clear Marketing Objectives

We do not have to set the world on fire. A marketing consultant will try to establish specific, measurable, achievable, relevant, and time-bound (SMART) objectives. Yes I know, marketing jargon for knowing what you are doing and measuring the results. Your efforts may be to increase brand awareness (if you think you have a brand), boost sales by a desired percentage, or expand market share. There is never a guarantee of success and less chance if you play with these areas.

Develop a Marketing Plan

You are going to be told or invited to commission a comprehensive marketing strategy. This is going to outline how you might achieve your objectives. Next will be the task of defining the marketing mix, including product, price, place (distribution), and promotion strategies if none already in place. Is this really your job? Are you not employing a marketing consultant to do this for you?

Build a Strong Brand

First couple of questions are, what is brand and how do you build one. Developing this requires a consistent and memorable brand identity but more importantly what you do and how you do it. Most so called marketing consultants want to change or tweak your logo telling you how it will reflect your values and resonate with your target audience. What a load of bull! The only advice I can give you here is to make sure that all branding elements such as logos, taglines, and messaging are consistent across all marketing. Time will tell if you have a brand.

thoughts on optimising humans

Online Presence

The big one. You are going to be told you need a new website to establish a professional and user-friendly online presence. I would agree with this, because most websites are of very poor quality with shocking user experience. Basically an anti-sales tool. To be fair I have encountered some quite well considered and user friendly sites that just need a bit more to deliver.

Next the social media dilemma. Leveraging social media platforms to connect with your audience and promote your brand is an obvious step, however passing this on to the youngest person in the office is not the best management decision. Why not ask them manage your accounting too while you are at it. I think you know where I am going here.

Finally, search engine optimisation (SEO), the holy grail in improving online visibility. Pay for ads and get seen or don’t pay for ads and spend an enormous amount of money paying someone to do SEO that might work but with no guarantee.

Content Marketing

Content Marketing
What the hell is this? According to ChatGPT you are going to need to create valuable and relevant content to engage your audience. Err yes, that’s called marketing. Using blogs, articles, videos, and other content formats your business will be able to provide information, answer questions and solve problems for your customers.

Advertising and Promotion

Advertising and Promotion
Online ads dominate as the number 1 channel, unless you are a national or local brand who calls upon radio and TV as an additional media. It’s very rare for a business to engage in printed advertising these days, but there are markets and sectors that respond to this and also the more mature demographic. Promotion is almost always a discounts, or special offer in the mission of both attracting and retaining customers.

Press Relation Guru

Public Relations (PR):
I would be surprised if a business is directly developing relationships with media outlets in an aim to secure positive coverage. I would leave that to a dedicated agency who swims in that pond. Ultimately it tends to be the larger organisation that needs PR to manage a business’s reputation and address any negative publicity promptly. The negative bit sort of links back to the youngest person in the office managing the social media. Do they have the skill set and knowledge to deal with negative outcomes?

Monitor and Analyse Results
You might need to implement tools to track the performance of your marketing efforts, but it’s quite simple really. If you have the correct strategy you will clearly see the results in engagement and sales. Analysing metrics such as website traffic, conversion rates, social media engagement, and sales data to measure success might show some pretty data but the bottom line is the bottom line.

Adjust and Optimise
Marketing is not a one-time task it continuously evolves and needs to change with your market. Things happening in a supply chain will effect your business. Things happening in the country will effect your business. Knowing how to best react and communicate that is the first step to riding the ups and downs of commerce.

Be diligent in your marketing and keep in mind that adaptation and flexibility are key as the business environment and consumer behaviour evolves over time. Oh and finally, I can help you with all that stuff. Just reach out.

Say hi and let’s have a chat 01455 241405

1-1 Marketing